10 Reasons Why You Should Have Online Video Content

Setting the scene.

1. “Having gone from zero to mass market globally in just three years, online video is the fastest growing media platform in history” Lightspeed Research, 2009

2. “It’s safe to predict that video will soon be commonplace on all websites. The task ahead is to figure out how to use it well, and in ways that differentiate them from competitors.” Marketing Sherpa, 2009

Who’s watching what?

3. “69% of Internet users watch or download video online” Pew Research, 2010

4. “Total unique video viewers increased from 15% from June 2009 to June 2010.” comScore, 2010

5. It’s not just kids: “Among internet users ages 50-64, 41% now say they watch video on sites like YouTube, which is up from 34% in 2008” Pew Research, 2009

6. “Educational videos have risen in viewership from 22% to 38% of adult Internet users.” Pew Research, 2010

Good video content boosts your website

7. “Your videos stand a much better chance than your text pages of being shown on the first results page.” Forrester, 2009 8 “The consequence of a web site having underperforming video content are significant losses in good will, return visitors, and potential advertising revenues” Jupiter Research, 2007

Video as a communication tool

9. “Moving pictures are the most powerful tool for quickly communicating, sophisticated array of ideas and emotions that we’ve ever discovered” Marketing Sherpa, 2009

10. “Our research suggests that video is one of the most effective ways to add that human touch, to engage the visitor, educate them and make a clear reference to the action that they should take next on their visit. The net effect is an increase in conversions (sales or leads) and more interaction with the rest of your website pages (increased page views).” SEO Research, 2010