This House Believes Corporate Responsibility is Unsustainable - Aye or Noe?

Written by Tom on Wednesday, 23 November 2011. Posted in Environment

CSR Unsustainable

In an age where corporate responsibility is king, it had all the makings for a lively debate; an edgy title and a lineup that featured the green might of Mike Barry from M&S debating alongside Barnaby Briggs from Shell - of course, accompanied by the obligatory threat of anti-capitalist protesters. Organised by ICAEW and held at the Cambridge Union Society, the debate saw the 'aye' speakers, such as economist Sean Richard put forth a compelling barrage of cold, hard economic logic, wheeling out old favourites, including 'a business can only survive by creating wealth'. With much talk of investors, bottom lines and ROI, their economic lexicon framed 'corporate responsibility' as woollier than an M&S cardigan. The noe camp put forward an equally compelling case, with Warren East, CEO of ARM (one of the poster boys of successful British business) stating that 'responsibility is a competitive necessity of the businesses of today'. Mike Barry didn't beat around the bush either, saying 'If business sits on it's backside, we have no future: business needs to intervene'. A frank-talking Barnaby Briggs didn't shy away from speaking about Shell's turmoil in Nigeria - what he believed to be a precursor for what's to come in a resource-constrained world. Whilst he painted an emotional picture, his focus on small-scale case studies of 'responsibility' appeared to skirt around the core issue of whether extracting a non-renewable resource is fundamentally responsible, despite our dependence on it.

Whilst I was momentarily swayed by the authoritative arguments of the aye-team, I couldn't help but think that their reasoning was a bit outdated. Yes, it would be ignorant to deny that in order to succeed a business must be profitable and that its actions will largely be dictated by the interests of its shareholders. However, reliance on Adam Smith's so-called invisible hand will by no means guarantee a responsible corporation, nor a sustainable society for that matter. As is evident today, in the uninhibited pursuit of maximising profit many companies have acted - and continue to act - unsustainably, both to their people and to the planet. Whilst profit is essential for every good business, they should not loose sight of what is right and what is wrong in their strive for it. It is therefore clear to me that in a 7-billion-people-strong world, each and every one of us needs corporate responsibility to be sustainable, as we are witness to what happens when businesses are irresponsible.

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About the Author

Tom

Tom

Tom has a degree in Environmental Sciences from the University of East Anglia as well as a Masters in Science Communication from Imperial College London. During his studies he read extensively on communicating environmental issues, and wrote his Masters thesis on communicating sustainability through the medium of film. After his studies, Tom founded Nice and Serious as he passionately believed that film was the most powerful way of engaging our society with the challenges and solutions to the environmental problems we face. Tom also dedicates time to communicating environmental issues to the wider public, having given talks with Ben at the Natural History Museum, the Bank of America and the University of East Anglia.

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  • ....nice piece Tom and here's hoping it IS part of the global nudge that helps us migrate towards a better way...xTSx
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