The BBC’s Frozen Planet series has been breathtaking. Never before have we seen such a masterly crafted medley of mesmerizing footage of our polar regions. The events captured were remarkable, the stories told were gripping and the time-lapses were literally out of this world. The BBC Natural History Unit: we salute you!

What the Green Movement Got Wrong was the latest in a string of controversial eco-docs commissioned by Channel 4. The documentary film was aired on Thursday 4th November 2010 and was followed by a televised debate on the issues raised. The film follows two central characters, Stewart Brand, the green activist that famously campaigned for NASA to release the first images of Earth from space, and Mark Lynas, author of High Tide, Six Degrees and infamously know for throwing a custard pie in the face of Bjørn Lomborg (The Skeptical Environmentalist).

So the dust has finally settled. At the time of writing, over a million people have viewed the now infamous 10:10 campaign’s latest video titled ‘No Pressure’ - despite the ‘official’ version having been removed from their website. The video has truly gone viral. But does this mean that their target audience has been galvanised to take action by reducing emissions? Or simply that hundreds of thousands of teenage boys and disgruntled Daily Mail readers have sought confirmation that a group of environmental activists have produced a film in which school children are graphically blown up in the dubious hope of raising awareness about climate change? I suspect the latter.

Setting the scene.

1. “Having gone from zero to mass market globally in just three years, online video is the fastest growing media platform in history” Lightspeed Research, 2009

2. “It’s safe to predict that video will soon be commonplace on all websites. The task ahead is to figure out how to use it well, and in ways that differentiate them from competitors.” Marketing Sherpa, 2009

Last night saw the launch of an explosive new partnership between the Creative Industries Knowledge Transfer Network and Forum for the Future (a leading sustainability research organization). The event drew together an eclectic mix of some of London's best creatively-conscious minds from fashion, film, architecture, design and journalism. Of course, Nice and Serious were there, engaged in debate and feverously feeding off the creative buzz directed at solving the principle question: can the creative industries lead us to a sustainable future?