Articles tagged with: sustainability

A Masterclass in Communicating Climate Change: The BBC’s Frozen Planet Series

Written by Tom on Tuesday, 13 December 2011. Posted in Environment, Film, Insights

BBC Frozen Planet

The BBC’s Frozen Planet series has been breathtaking. Never before have we seen such a masterly crafted medley of mesmerizing footage of our polar regions. The events captured were remarkable, the stories told were gripping and the time-lapses were literally out of this world. The BBC Natural History Unit: we salute you!

Hello Anthropocene

Written by Tom on Friday, 03 June 2011. Posted in Environment, Insights

Anthropocene Blog

I was taken by this weeks Economist cover story: Welcome to the Anthropocene. It's a new term that is being banded around by scientists to refer to the current epoch in the Earth's history which is primarily shaped by the heavy hand of humans, contrasting against the relatively stable Holocene epoch – in which we officially live - which only began 10, 000 years ago. What particularly struck me was an example that they opened with, 'a single engineering project, the Syncrude mine in the Athabasca tar sands, involves moving 30 billion tonnes of earth – twice the amount of sediment that flows down all the rivers in the world in a year'. BOOM! Environmental scientists tend to refer to minute percentage increases and distant timescales, not a whopping 30 billion tonnes of rock! I suppose it's the tangibility of the Anthropocene concept that really gets me, it emphasises the digging, scraping, damming, stripping, polluting reality of the situation. Just imagine the architect that digs up our the remnants of civilisation in 100,000 years: characterising us by a strange fondness of concrete, tarmac and obscure fridge mountains; the modern day Stonehenge perhaps?!

Can filming empower people?

Written by Tom on Friday, 18 March 2011. Posted in Film

can_filming

We've been making films about environmental and social issues for three years now. We usually get commissioned to produce a film to help communicate a message about sustainability – in one way or another. What's interesting is that we've started to notice that an unexpected by-product in the film production process is created: empowerment. We often deal with sensitive issues that people feel passionately about. When people usually get asked for their opinion – in a survey or during a meeting – there isn't the same sense that their thoughts are being listened to and properly documented.

Imagining a zero-carbon film production

Written by Tom on Friday, 18 March 2011. Posted in Environment

Zero_Carbon_Sketch 

I recently asked myself the question: what would a zero-carbon film production look like? Could it actually be done?? At Nice and Serious we always do our best to minimise the environmental impact of our productions. Whether it's reducing energy use in the office or using low-carbon transport options to reach filming locations. But the fact remains; whilst these measures do indeed lesson our environmental impact, we still consume electricity – the vast majority of which still comes from non-renewable resources in the UK – and a train or low-emission vehicle still consumes fossil fuel. If, as a society, we're serious about curbing our emissions by 80% by 2050 to avoid the worst impacts of climate change, then surely it's high time that we start thinking what our operations would look like if we cut our emissions by 80% or more. In fact, why just think about it? Why not give it a bash?

Measuring the Social Impact of a Film

Written by Matt on Wednesday, 16 March 2011. Posted in Film Reviews

End of the Line

It can make us laugh, it can make us cry, it can inspire and, in the odd case, it can send us to sleep. Nevertheless, whatever its impact may be, the power film has to affect us cannot be denied. Which is why for decades film-makers have been using the cinema to raise awareness of social issues. By having a captured audience hear their stories, their opinions, and their arguments, film-makers have been able to not only raise awareness of important issues but also drive social change.

RSS Feed

Latest Comments

  • ....nice piece Tom and here's hoping it IS part of the global nudge that helps us migrate towards a better way...xTSx
    Tracey Smith

    Tracey Smith

    07. June, 2011|

  • I haven't seen Hugh's show yet as I'm stuck in Oz but a restaurant I went to in Sydney had an interesting take on the whole shark fin...
    Oli

    Oli

    02. February, 2011|