Commitment

A big part of Nice and Serious is our commitment to the environment. As an environmental film production company, it would be a 'tad' hypocritical if our environmental policy did not extend beyond the colour of our website. We passionately strive to integrate sustainable practises into our business and personal lives. Here are three real examples of our commitment.

1. Buy a film: Save a tonne

This unique green scheme was launched in 2009. For every film we produce we buy the permit to emit one tonne of CO2 from the EU Emissions Trading scheme and then we chuck it away! (the permits are electronic so no actual waste is produced!). It's simple, the less permits there are the more expensive it is to pollute. This gives a competitive advantage to cleaner companies. So far we've bought and binned over 30 tonnes of CO2!

2. Environmental and Ethical Organisations

Green-washing (companies that pretend to be green) makes us go green in the face. We only make films for organisations that are environmentally and ethically responsible.

3. A to B (without the carbon)

Transport produces a monstrous amount of CO2. We don't want to feed that monster. At Nice and Serious' London HQ, all of our employees either walk, cycle or catch the train to work. When a film project necessitates the use of a vehicle, we either use Green Tomato Cars (London's first environmentally-friend taxi service) or for larger projects we use Streetcar (a pay-as-you-go car-sharing scheme). For long distance travel we use the train - we ain't gettin' on no plane (BA Baracus, 1982).

Striving to become a sustainable business isn't a simple as points one, two and three. There are a whole host of other initiatives we have taken to make Nice and Serious London's greenest video production company. You can download our full, fun-filled environmental policy here. We recognise that it is a work in progress, so please let us know if you have any suggestions!