Russian Future Scenarios
The Brief: The World Economic Forum developed three Scenarios for the Russian Federation through a strategic dialogue process between business, policy and academic leaders. WEF needed an animation to tell this complex story in a simple and effective way. The primary use for the video was to act as an scene setter during the World Economic Forum Annual Meeting 2013 in Davos-Klosters.
The Film: Using assets designed by Grundini and our motion graphics team we created slick, clean and dynamic transitions in order to bring the piece to life. Some of the issues presented in the video were quite complex, so we used the imagery to simplify the content. Colour was used strategically throughout the film in order to create distinct sections and help the audience follow the narrative.