Virgin Media - "Lord of the Ring Roads"

The Brief

Virgin Media wanted a series of engaging short films to communicate their sustainability initiatives. The films would feature on their new sustainability website to help engage people in these issues more effectively than a standard CR report.

The Film

Commissioned by Given London, Nice and Serious gave small HD cameras to Virgin Media employees and, with advice and support, asked them to record some video about their new aerodynamic fuel efficient lorries. Nice and Serious then used this footage to make a short film about the project. This method of film-making engages not only the viewer but also the employees involved in the film-making process.