Pele Sports - "Street Child World Cup Promo"

The Brief

Pelé Sports wanted a slick, snappy film that highlighted their sponsorship of the Street Child World Cup and the specific clothing that is involved.

The Film

In collaboration with Ethical Goods, Nice and Serious took existing footage of the 2010 Street Child World Cup and archive footage of Pelé and combined it with some footage shot on a product placement shoot in London. Using a lively soundtrack, slick motion graphics and quick cuts, the result is a film that captures the fun and passion of street football and how the Street Child World Cup is using it to give poverty stricken children around the world a voice from which to highlight the issues they face.