BUAV - "Stop Cargo Cruelty"

The Brief

BUAV wanted to commission a short viral video to draw attention to their Cargo Cruelty campaign, which focuses on the unethical transportation of animals for medical research.

The Film

Working with Neo creative, Nice and Serious produced a short, shocking viral video to grab the attention of viewers by creating an unexpected ending. We believe that the juxtaposition of beauty and gore creates a strong call to action to viewers, encouraging them to find out more about the campaign.