National Trust - "Forever"
|  | The BriefThe National Trust wanted a film to communicate, both internally and externally, their commitment to wider sustainability issues. The film needed to challenge perceptions and captivate the viewer. The FilmNice and Serious' response was to create a unique and bold film which integrates poetry and local volunteers to communicate the key messages with humility and sincerity. The poem, delivered by a voice over artist and local volunteers, paints a realistic yet aspirational picture, whilst only revealing the National Trust's logo at the finale. AwardsThe film was selected as the best video in the 2010 IVCA Clarion Awards.The annual awards ceremony, held at the British Film Institute, celebrates excellence in communicating the importance of CSR, diversity and sustainability.
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