Sky and Global Action Plan - "Professor Planet"

The Brief

Sky and Global Action Plan needed a creative way to engage primary school children with sustainability, as part of the Appetite for Action campaign.

The Film

A series of 10 films were produced and have now been viewed in over 5000 primary schools around the UK. The videos were scripted, acted and filmed by Nice and Serious. The larger-than-life lead character Professor Planet was created to give a friendly face to sustainability and to guide the children through his weird and wonderful eco-adventures.